The purpose of music videos

Artists make music video's for a number of reasons which are listed below.

Promote new music releases

Record labels may release music videos to promote their artist or the artist new single by putting it on YouTube. Music videos can also make the artists popularity go higher all over the world, an example of this is Meghan Trainor all about that  bass which made her first single she has made  go to number 1







To create a visual representation of an artist



Visual Representation allows artist to be seen while not actually performing. the artist also has music videos to show the audience what they are all about Kendrick Lamar he made new music video last week the song is called I he got 1,860,246 views on YouTube. In this video Kendrick Lamar talks about his childhood and how he became to be a music artist today. In the video at 1:20 he talks about his career as a rapper 

Extend the play ability and provide additional income from the song

Micheal Jackson is now dead but his music video got lots of hits. 
the play ability is good because it keeps the artist in the public eyes and the music sales going. it also allows for DVD collection releases. 


Synergy -

When an artist puts their music together with another institution for example as part of the soundtrack for a film or TV show.The purpose of this is to help them promote their music and the film or media platform. An example of this synergy is Alicia Keys  and Kendrick Lamar - It's On Again from The Amazing Spider-Man 2.  In the video  at 1:47 they show a shot from the movie. It does not only promte the artist it also promotes the movie. the reason of this is to appeal wider audience.  

To be a form of art in itself

Music videos is also a from of art in itself because it is very memorable even more than the actual song. For example Bjork's "Triumph of a heart"is memorable because of the cat standing in jeans and t-shirt. this shows the audience that if you watch this music video you all ways will remember the cat standing and looking at the girl drive of in the car.