Music Video Outlets
The outlets that artists use to distribute music videos are Social
Media, Mainstream TV, music channels, Direct
CD and special Edition CD or DVD releases, Streaming websites,
and Artist's Websites.
Social media
One of the outlets for music videos is social media sites some of
the different social media are Facebook, Twitter, Tumbler, Beat100, and My
Space etc. Twitter is one of the places artist can post their music videos and
users can like and comment on the videos giving the artist feedback. The bad
thing about artists posting music videos on social networking sites is that
they do not get paid for the views; however it is good because it helps the
artist reach a wider audience. This is a
good way to promote the video from the audience’s point of view as they get to
see the video for free but is not so good for the artist and record label.
This way of distributing music is probably best for unknown artists
that are unsigned to a record label as it is free and reaches a wide audience
but not so good for an established artist like Dr Dre who has lots of money to
spend on promoting their music and has the backing of a record label.
Mainstream TV
Mainstream TV includes BBC, Sky1, ITV, channel 4, and channel 5. The good
thing about mainstream TV is that artists can advertise themselves more because
the majority of the public watch TV. One of the shows that have music videos is
4music which was on channel 4 on Saturdays. The good thing about mainstream TV
is that it gives the artist to advertise themselves as well as the music. For
example, chat shows focus on their career rather than just their music. The bad
thing for the artist is that there is an equal chance for bad publicity, which
could hurt the record sales.
Downloads (legal & illegal)
There are two different ways of downloading music videos and they
are legal and illegal. Legal download is good because if the audience want to
download music videos from their favorite artist they can just go on ITunes and
download it, but it is also bad because you as the audience might have to pay a
lot of money to get the music video. By downloading from ITunes it is good for
the artist because they can make money from people who download their music
video because the more people that view and download the videos the more money the institution will make. The bad thing for the artist is that if the audience don't buy and download the music video then they will get less
money and publicity of the music video. For example 2Pac has a music video
on ITunes that I have downloaded. Even though it is not good to download
illegally, but the good thing about it is that you can do for free, and the bad
thing about it is you can go to prison for illegal downloading and you can also get fined. there is no advantage for music video artist because they will lose money.
artist's websites
All music artist have a website where they put music videos and to promote the business and update their fans. Queen Latifah is an artist who puts music videos on her website, it is a good thing for the artist to have a website so they can advertise they music by putting music videos so they can interact with their fans, also they make a lot of money to have music videos on their websites, sometimes they just put small clips on which are free to view and then you have to buy the full version. I don't think that there is any disadvantage for the artist putting music video on their website. The advantage for the audience is that they can view their favourite artist music video by going the artist's websites. another advantage for the audience is they can buy the artists full videos from the website.
Streaming websites
a streaming website is a where you can watch things online. YouTube is a streaming website where you can watch music video for free and that is a good thing for the audience because they do not have to pay to watch music videos it is also instant. the disadvantage for the audience is that they can not all ways find the original music by the artist and they need to have access to the internet. the advantage for the artist is they make money from people watching the videos because the more views they get the more money and it reaches a huge audience all over the world.
music channels
music channels are channels that only play music videos, such as AKA, MTV HITS, and Kiss. the advantage for the audience is that they can watch music videos with out searching for a artist music video and as they usually focus on one genre they will find all of their favourite music in one place, but a disadvantage for the audience is that they can not choose what artist's music video they want to watch and when it comes on. the advantage for the artist is that every time their music video is played the artist receives payments through royalties the disadvantage for the artist is that that will get less view because they might swear in their videos. the advantage for the music channel is that they get money for putting music videos on their channel through adverts and the amount views they get. the record label are not in control what gets played on the show.
Direct CD/Special Edition CD/DVD Releases
Direct CD/ special edition CD/DVD releases is where music artist put their classics hits of videos on a DVD. the good thing about having music videos on CD/DVD for the audience is that they watch it on DVD player or on PC/laptops. the bad thing for the audience is that it is to expensive to buy, also it my get damaged. the good thing for the artist is that they make money from selling CD/DVD with their music video, but it is bad for the artist because their have to spend a lot of money to make CD/DVD with their music videos from their album. Eminem has music videos on DVD and you watch his music videos.
artist's websites
All music artist have a website where they put music videos and to promote the business and update their fans. Queen Latifah is an artist who puts music videos on her website, it is a good thing for the artist to have a website so they can advertise they music by putting music videos so they can interact with their fans, also they make a lot of money to have music videos on their websites, sometimes they just put small clips on which are free to view and then you have to buy the full version. I don't think that there is any disadvantage for the artist putting music video on their website. The advantage for the audience is that they can view their favourite artist music video by going the artist's websites. another advantage for the audience is they can buy the artists full videos from the website.
Streaming websites
a streaming website is a where you can watch things online. YouTube is a streaming website where you can watch music video for free and that is a good thing for the audience because they do not have to pay to watch music videos it is also instant. the disadvantage for the audience is that they can not all ways find the original music by the artist and they need to have access to the internet. the advantage for the artist is they make money from people watching the videos because the more views they get the more money and it reaches a huge audience all over the world.
music channels
music channels are channels that only play music videos, such as AKA, MTV HITS, and Kiss. the advantage for the audience is that they can watch music videos with out searching for a artist music video and as they usually focus on one genre they will find all of their favourite music in one place, but a disadvantage for the audience is that they can not choose what artist's music video they want to watch and when it comes on. the advantage for the artist is that every time their music video is played the artist receives payments through royalties the disadvantage for the artist is that that will get less view because they might swear in their videos. the advantage for the music channel is that they get money for putting music videos on their channel through adverts and the amount views they get. the record label are not in control what gets played on the show.
Direct CD/Special Edition CD/DVD Releases
Direct CD/ special edition CD/DVD releases is where music artist put their classics hits of videos on a DVD. the good thing about having music videos on CD/DVD for the audience is that they watch it on DVD player or on PC/laptops. the bad thing for the audience is that it is to expensive to buy, also it my get damaged. the good thing for the artist is that they make money from selling CD/DVD with their music video, but it is bad for the artist because their have to spend a lot of money to make CD/DVD with their music videos from their album. Eminem has music videos on DVD and you watch his music videos. 
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