Goodwin's ideas about music videos

Andrew Goodwin is a university professor who made a book about music videos which is called Dancing in the Distraction Factory: Music Television and Popular Culture which was made in 1992. His idea was key things to make a music videos.
The relationship between the lyric/ music and the visuals, with the visuals.





when a  music videos  lyrics directly corresponds to the visuals it is illustrating.
The example I used was Owl City's  Fireflies. when the artist says fireflies the word comes on the pink toy you can you this at 0:29.













Amplifying- Kanye West Homecoming
The word amplifying means to enhance the style and the mood of the song. The example I used was Kanye West song  Homecoming. In the video it clearly shows that he is coming home and he walking in the city he knows and it shows his mood at 1:36 that he is very energetic.














Contradicting just means it goes against the song or lyrics. The video is going against the lyric of the song. The Jessie J song Price Tag ft. B.o.B lyric goes against the song because when you watch the music video Jessie J says its not about the money, Then you can see her standing underneath a tree with money hanging off the branches, you can see this at 1:00.









Iconography
Iconography means that  you can see little hints that tell you it's that type of genre. For example you might see expensive jewellery and watches and urban looking clothes or girls wear very little that means it is a Hip Hop music video. the example I chose was Trey Songz Foreign. I chose this video because in the video at 0:47 you can the ladies are cooking and making breakfast in their knickers and bra.








star persona 

star persona just means what the artist is about and what they are like when we watch their videos.

the example i chose was lil wayne 6 foot 7 foot. I chose this video because it shows you that he  is a bad boy and he loves expensive things and he likes smoke weed you can see him smoke weed at 1:48. You can also see him sitting on a high chair like a king wear a crown at 2:14







voyeurism 

Voyeurism music videos are music videos where it shows females as a piece of meat as an object. The example that I chose was Benny Benussi video satisfaction. I picked this video because it show ladies working at a building site while wearing a bikini and you can this at 0:24. The women in this video is drilling and she is showing inappropriate  parts of her body. The video is a very clear example to back up Andrew Goodwin voyeursim theory.

intertextual Micheal Jackson |Smooth Crimeal 
The Michael Jackson video is a reference to The Band Wagon movie. I used this example because in the Micheal Jackson video at 0:18 you can that Micheal Jackson he is wearing the same suite as the guy from The Band Wagon.